Flowers in Bloom

Flower Power

Flowers in Bloom



Striped maxi skirt
shein.com


Valentino color block shoes
lanecrawford.com


Retro ring
shein.com


Retro ring
shein.com


Oscar de la Renta black gold belt
marissacollections.com


Forever 21 clear eyewear
forever21.com

Buyer Beware



Are you getting the best value for full size Products?

It's forecasted that the cosmetic industry in the United States will have a revenue of 62.46 billion U.S. dollars in 2016. This makes the U.S. the biggest cosmetic market in the world, according to www.statista.com. Bottom line, the world is spending billions to look beautiful, but how does this affect the consumer's pocket?

Being a makeup artist does have its perks, such as discounts on cosmetics for licensed MUAs, but freelancers, makeup enthusiasts, and everyday women are paying retail price for products that they are buying, and I think I can say for all, we want more bang for the buck! So when I decided to look for a primer to meet the needs of my maturing skin, I went to Youtube and several blogger sites that I look to for information and reviews. I landed at Ulta's website in search of the highly reviewed Smashbox brand primers, and yes I have Ulta's rewards card. I finally decided on Smashbox's Photo Finish Foundation Primers: Minimizing Primer, and why not with benefits such as "color correcting, wrinkle reducing, and "dark spot defying" sounds like a "miracle product" to me, and the points that I have saved up for a big purchase was incentive enough for me to want to try the product.

$16.00 .50 fl. oz.


$39.00 1 fl. oz.
Now, you don't have be a mathematical genius to see that the full size product is not the best value in this case. Buying two travel size bottles gives me the same fluid ounce of product as the full size at a lower cost. $32.00 dollars for two travel size versions versus $39.00 for one full size may not seem like a big difference, but it will in your pocket. For example, if you buy one ounce of this product every month for a year, the full size version would cost you $468.00, while buying two travel sizes monthly costs $384.00. For the Diva on a budget, saving money on beauty products is the number one priority. So which option would you choose?

The frugalista in me won out! Instead of applying my rewards to the $39.00 Smashbox primer that I was unable to apply Ulta's $3.50 coupon to, I purchased NYX's Studio Perfect Photo Loving Primer for $12.99 and since Ulta has an going sale on NYX products you are able to buy 1, get 1 50% off, so I was also able to purchase the full size Fly with Me mascara priced at $8.99 at half price. Oh it gets better, the $3.50 coupon was applicable to this $10 or more order.  The total with all the savings deducted, excluding tax and shipping came to $17.49 for the two full size NYX products versus buying the travel size Smashbox primer for $16.00. Overall, I saved $21.50., and I still didn't have to use my rewards points, but I will let you do the math. 


12.99 1 fl. oz.


$8.99 .028 oz.
I will end with the words of the famous cheapskate, Macklemore, "I am stunting and flossing and saving my money and I am halla happy. That's a bargain B!@#$." As always, please, like, comment and share. 

The Honey

The Last Word: The Thoughts of a Beauty Blogger



  

Can We Talk? Content Marketing and the Power of the Written Word.

Recently I was invited into a discussion concerning the recent Facebook page ad, in which Infusium 23 posted that "80% of Americans Wash Their Hair 2X a Day." A fellow MUA and blogger asked for my views on the topic, you can check out Sondra "Kitty Speaks" Jones' Google Plus post, in which she shares her opinion on the subject: https://plus.google.com/+SondraJonesKittySpeaks/posts/b1PvNzpZRHL. Let me just say, as a women of color, with one of the coarsest hair types and lowest hair porosity, frequent washing; washes out my natural oils, causes dryness, and eventually breakage. The real question, is whether or not companies are making false claims on social media in support of their brand to reach sales goals?

So, being the cyber detective, and curious person that I am, I dug a little deeper. I started with the Facebook post in question. In the post, was the picture of a nondescript white female apparently having her hair washed with the above statement emblazoned across the ad. There were likes and comments, even Sondra admits she likes the product. I saw no disclaimers or links to statistical information in the post to support or negate what was stated within the ad. When a Facebook commenter questioned the advertistment, she was given an 800 number for customer service and the marketing department's email address, and apparently for the company rep., that answered the question, case closed. Personally, I can understand why commenters were questioning the validity of the post. In our cyberage more and more companies are beginning to use content creation as a marketing tool, but ethical dilemmas can potentially come into play when online content is sales driven. One such ethical dilemma, is whether the consumer is being given accurate information? I took the red pill and slide deeper down the rabbit hole!

My search led me to multiple sites that had commentary on the subject. The earliest topic that stated the claim verbatim that I could find was in an old hair forum. Feeling a little let down when I found the link to the forum, but no reference to the claim, but as I continued to read the comments within the thread, Eureka! I found Zion. In a comment thread, dated August 2010, was the link to the original source of the claim. The commenter shared the website address to source of the statement. I  found the original statement at the Hair Science website, operated by L'Oreal of Paris, yep that's right the beauty and skin conglomerate! What I gained was some insight into the marketing of this multi-billion dollar company and a whole new respect for it. L'Oreal clearly stated, "... every  hair and head of hair are absolutely unique," and that their figures for the statement was based on averages. Clearly the Facebook post is bordering on the thin line of ethics, by sharing and posting a statement not supported by how the information was gathered, but there is also a thin line between love and hate!

I personally feel that, top priority for marketing companies should be the ethical fortitude of it's online content, but I will let you judge for yourself. I have shared the links to both the Infusium23 Facebook ad post and the Hair Science websites in which the information was originally presented below:

https://m.facebook.com/infusium/photos/pb.182000544870.-2207520000.1437387889./10153428157839871/?type=1&source=42

http://www.hair-science.com/_int/_en/topic/topic_sousrub.aspx?tc=ROOT-HAIR-SCIENCE^PORTRAIT-OF-AN-UNKNOWN-ELEMENT^WHAT-WE-DO-SEE&cur=WHAT-WE-DO-SEE.

My last words on the topic, companies need to understand that their targeted consumers are using their content, that is meant clearly to drive sales, as a tool to gauge the validity of their claims. If you're ready to take the "red pill" and dig a little deeper. Just "Google it" to get started!

Love to hear what you think on the subject, and always please comment, like, and share. Thanks!

The Honey,

The Girl Next Door




The Girl Next Doir


Racerback tank
maykool.com


Pierre Balmain skinny jeans
$365 - zalando.co.uk


Converse blue shoes
$70 - shoeaholics.com


Yves Saint Laurent black purse
$1,325 - farfetch.com


Swiss Legend watch
amazon.com


SO silver earrings
kohls.com


Everyday drinkware
lifeisgood.com

Natural Divas Don't Lye

The Kinky Files


Maison Margiela jeans
$62 - vestiairecollective.com




Topshop watch
$62 - topshop.com



Tzumi tech accessory
nordstromrack.com


jordan GIRLS SC-1 (PS)
$79 - kickz.com

Summer Highs and Lows

Summer Highs and Lows


Alice Olivia white crop top
aliceandolivia.com


Black crop top
$43 - nelly.com


M Co blue skirt
$22 - mandco.com


Leather shoes
$76 - laredoute.co.uk


Wedges shoes
cicihot.com



Oversized sunglasses
scarves.com



DENY Designs rug
allmodern.com

Color Block

For the Grown and Curvy