Barbie and the Curvy Girl: Has Barbie really evolved?



  

Can We Talk?  Barbie's Body Transformation 

From her 1957 debut to now controversy has followed this iconic role model for girls for generations, and 57 years later, controversy continues to follow; with Mattel the dolls manufacturer introducing three new body types; Curvy, Petite, and Tall.

I, personally think this overly secreted "Project Dawn", the collective of designers that created the new dolls, main objective is to improve Barbie's plummeting market sales. All of the dolls that are represented by these body types will also be called Barbie. Will these reinvented dolls be enough to save Barbie? OMG! Where's Ken? (((Barbie voice)))

As the creation story goes, Barbie's original body was designed from a gag gift doll called Lilli, who I might add, was a prostitute gag gift given at German bachelor parties, hence, the overly accentuated proportions. Ruth Handler, the dolls creator introduced Barbie at the New York Toy Fair, and was laughed out of the room because they insisted nobody would want to play with a doll with breasts. History has proven the naysayers wrong, and 57 years later this archetypal image of the female form continues to influence the American ideal body image. Now, If you ask the current president of Mattel, Richard Dickson, does Barbie have an impact on how girls see themselves? He will stand by Mattel's claim that the doll has no influence on a young girl's body image. However, a few studies have shown that the younger a girl is, the more likely the doll will have some significance on what she sees as the ideal body and a greater concern about being slim compared to being exposed to other dolls. So, the question is will these new body types give girls a more realistic diversity of body images? Here's a is small clip of a tuber's first impression of the doll in a video called, "The new fat Barbie:..."

Here is the link to the Time Magazine's Link to Mattel's official video of the dolls' debut: Redefining Barbie: The Story Behind Project Dawn. I formed my impression of the dolls based on this video, so please take a few minutes and watch it to form your own opinion! Sorry I was having a hard time uploading the video so the link is provided.



Mattel's video is definitely a marketing ploy. The company representatives do admit that the doll was in need of diversity in the body type, and for the doll to be relevant to girls today, but also openly state that the declining sales were also apart of the revamp. I have seen various videos and read various articles of girls' reaction to the new body types, and honestly it was a mixed review by the girls. Some showed the girls having positive views of the dolls, while others called the curvy doll fat when the adults were not watching or listening. What really stuck me in one video is that an African American girl was not playing with none of the dolls that could represent her, but she clung to a Tall version of the original Barbie. Time's article also makes mention that Mattel's stance is that; moms and celebrities have a higher impact on body image for little girls than Barbie, but I found it ironic that in Mattel's debut of the new body types that they would use video clips of celebrities such as Beyonce, Kim K., Demi Lovato, to name a few, but not one image of Adele.  Adele, a winner of ten Grammy Awards, would have served as a better representative of a curvy girl, but that's my opinion! I applaud Mattel's effort, but I'm not sure how I feel about the new dolls, curvy or otherwise. I guess time tell. What are you thoughts? I would love to hear them!

If you like and value my post, please take a moment and consider sharing, liking and commenting! 

*Muah! 

The Honey,



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